Kristyn Hillis Mortgages
I just wrapped up a full rebrand and website build for Kristyn Hillis Mortgages here in Victoria — new look, new site, and an AI-powered CRM running behind the scenes. Here's a look at what went into it.
New Brand
The refresh starts with a new mark: a gold square and arch on deep burgundy. The square is the foundation — stability and trust — and the arch is the threshold you're stepping through, whether that's buying your first home or unlocking the next opportunity. Simple, memorable, and it says exactly what Kristyn does: making homeownership accessible.
This is Kristyn's website before:
This is Kristyn's website after:
The Site, Meet Nova
The new site is personal and conversational, built around getting visitors to a call or a pre-approval — not just another brochure site.
Behind it is Nova, an AI mortgage concierge that answers questions, checks today's rates, runs mortgage calculators, and books appointments right in the chat — 24/7, even when Kristyn's with a client.
And every lead Nova captures lands straight in a custom CRM built for her business: a full client pipeline, a 360° view of every client's mortgage details and documents, rate-change alerts, and AI-generated insights on who needs a follow-up. It's a full mortgage business running in the background, not just a website.
Check out the new site at kristynhillis.ca — and if you're a local business owner who wants this kind of setup, get in touch.
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